Everybody knows it -the product sells almost by itself. But when the profit and revenue decreases, the cost-cutting phase begins.

This is due to changes in the economy, the demanding competition, globalization and to some extent of a matured market.

Therefore, a sales strategy will need to be

 adjusted to the market conditions (know the customer needs)

  dynamic (keep an eye on the customer and the market)

  To work up strategy means to answer questions

  What has to be sold (product/service)

  Who are the target customers (ABS analysis)

  How to ensure customers loyalty

  What are selling arguments (positioning/completion)

  What are the conditions (price)